Coca-Cola’s Market Research Success: The Launch of Coke Zero

Coca-Colas Market Research Success: The Launch of Coke Zero

Content Outline:
- Header: Overview of Coca-Cola's challenge in addressing health-conscious consumers.
- Section 1: Problem – Rising demand for sugar-free beverages.
- Section 2: Research Methods – Consumer surveys, focus groups, taste tests.
- Section 3: Key Insights – Identified demand for a sugar-free, full-flavor cola.
- Section 4: Solution – Development and launch of Coke Zero.
- Section 5: Results – Increased market share in the sugar-free segment.
Visual Elements:
- Bar graphs showing the demand for sugar-free products pre- and post-launch.
- Flowchart of Coca-Cola’s market research process.
- Icons representing the different research methods used.

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